What are the key applications driving growth in the Artificial Intelligence (AI) in Marketing Market?

The growth of the Artificial Intelligence (AI) in Marketing market is being driven by a wide range of practical, high-impact applications that help organizations better understand customers, automate decisions, and optimize marketing performance. These applications are increasingly embedded across the entire marketing lifecycle, from customer acquisition to retention and loyalty management.

One of the most influential applications is customer data analysis and predictive analytics. AI enables marketers to process vast volumes of structured and unstructured data from multiple sources such as websites, social media, CRM systems, and transaction histories